Great Western Railway (GWR) has taken the fashion world by storm with the launch of its new staff uniform at Bath in Fashion.
Unveiled at a special catwalk show alongside the Spring collections of leading high street retailers, the Jermyn Street Design uniform was met with applause by the Bath Assembly Rooms’ audience.
With railway employees taking on top models, the company is progressing its journey as GWR, reflecting the pride and heritage of the railway and the communities that it serves.
Over 3,800 front line staff have been issued with the new uniform, which can be seen at GWR stations and on board services from Monday 25 April.
GWR Managing Director Mark Hopwood said:
“The launch of these new uniforms is an important step as we seek to bring about a renaissance of rail marked by the biggest investment on the Great Western network in more than a generation.
“This will see new or refurbished trains on every part of the network, resulting in more frequent and faster journeys and an increase in the number of seats. These, and a range of further passenger benefits, will keep people moving and communities prospering, helping to drive economic growth across the South West.”
Recycle and upcycle options for all of the old uniforms are being explored; which could see as many as 10,000 pieces of clothing either provided to prison service textile workshops, or converted into diesel fuel.
In September the train operating company rebranded from First Great Western to GWR, marking a renaissance of rail and the start of the largest fleet upgrade in the network’s history, with new or updated trains on every part of the network, increasing capacity, journey frequency, and cutting journey times.
Over the next three years, the company will switch from operating the oldest fleet in the country to the newest. This will deliver 7,900 more peak time seats in and out of London Paddington, with 9,600 more seats available across the fleet every day by 2019. That’s three million additional seats per year across the network.
GWR branded uniforms have been provided for staff; trains will be re-liveried and branded in line with routine maintenance, and stations repainted.