New bike hire scheme launches at Moreton-in-Marsh Station

Wednesday 05th April 2017

On Friday 31 March a new bicycle hire scheme was launched at GWR’s Moreton-in-Marsh Station.

Watch a video of how it works right here.

Based on the idea of being as easy to use and as flexible as possible, Bainton Bikes is offering a bike hire scheme that has no docking stations and is available 24 hours a day, seven days a week.

MP for the Cotswolds Geoffrey Clifton-Brown was at the station to launch the scheme and said:

“At a Cotswold event last July I championed the increase use of cycling in the Cotswolds, promoting more dedicated cycle ways in the region. I said that what we needed was a ‘Boris Bike’ scheme for the Cotswolds and Bainton’s Howard Papworth informed me of Bainton Bike’s scheme, which exactly fitted the ‘Boris Bike’ vision.’

“I arranged for Howard Papworth to meet with the Cotswold District Council where various hosting venues for the bikes were discussed. The two prime candidates were obviously the railway stations at Moreton-in-Marsh and Kemble. I am delighted to attend the opening ceremonies for the scheme in Moreton-in-Marsh and Kemble this Friday, which will see the idea become a reality.’

Kevin Moreland, Director of Bainton Bikes said: 

“Today’s hirers want to be able to pick up and put down a bike at will without having to park it in a docking station. This is what our scheme will offer.”

From the Bainton Bikes website, you will be invited to book a bike and to download the app from software partners Donkey Republic. The app is your key to finding, unlocking and relocking your bike. Once you have located your bike, you are free to ride.

“Moreton-in-Marsh is one of the key entry points to the Cotswolds, having easily accessible bikes available when you arrive allows visitors to reach and explore more areas without the need for a car,” Kevin continued.

The system allows customers to pick up a bike at, say, the station at any time of day or night, use it as necessary and return it there when finished. The bike hire company also offers a 24-hour helpline to tackle any problems and are on hand should the need arise.

GWR Moreton-in-Marsh Station Manager Claire King said:

“We, as a business and as individuals, have a responsibility to reduce the impact we have on our environment.

“Working with Bainton Bikes, I am delighted to offer this new service to our passengers and to encourage cycling to and from the station, before boarding one of our trains and on to some of the great destinations that we serve.”

To download the app or to find out more please visit:

The launch at Moreton-in-Marsh builds on schemes available in Oxford and Kingham.

Notes to editors

Great Western Railway (GWR) provides high speed, commuter, regional and branch line train services. We help over 100 million passengers reach their destinations every year - across South Wales, the West Country, the Cotswolds, and large parts of Southern England.

We’re currently seeing the biggest investment in the network since Brunel so we can offer more trains, more seats, and shorter, more frequent journeys and continue the network’s heritage of helping connect more businesses to new and prosperous markets. Through a series of initiatives we aim to be a good neighbour to the communities we serve and are committed to making a positive social impact in those regions. Learn how we're Building a Greater West at GWR is a FirstGroup company.