A special #trainbow designed Intercity Express Train to promote Pride events across the GWR network has been launched today [Thursday 7 June].
GWR unveiled the specially designed Intercity Express Train to celebrate the summer of Pride events taking place across the West of England and South Wales.
Can you see it?
The service departed London Paddington at 11:45 and called at Reading (12:12), Swindon (12:43), Bristol Parkway (13:09), Newport, (13:34) and Cardiff Central at 13:50.
In a proud first for GWR, the train company revealed the special liveried train at London Paddington before it continued in passenger service through Reading, towards Swindon, Bristol and South Wales.
GWR Business Assurance Director Joe Graham was joined by representatives from Pride Cymru, Reading and Bristol Pride; and from PinkNews, who are to travelling with GWR to Cardiff for their annual PinkNews Summer Reception, the first time the event has been held outside of London.
To celebrate the inaugural run of the GWR #trainbow, customers on the 11:45 London Paddington to Cardiff Central were also treated to rainbow coloured lollipops.
Joe Graham said:
“We’re thrilled to launch this Intercity Express Train to help support and celebrate the diverse communities across the GWR network. We’re looking forward to taking people to the many pride events taking place this summer.”
The Intercity Express Train will operate services over the coming months to a variety of pride celebrations across the GWR high-speed routes including Cardiff, Bristol and Reading.
Daryn Carter, Chief Executive of Bristol Pride, said:
“We are really excited to see GWR recognising and celebrating Pride with this specially branded train. Bristol Pride is one of the largest Pride events in the UK and every year thousands of people travel across the network to Bristol for Pride. We can’t think of a more welcoming message and way to travel in style. More than this, it’s a fantastic way to raise awareness of the LGBT+ community and a reminder to everyone the importance of equality and diversity to create a better society for all.
People are encouraged to share their snaps and selfies of the colourful Intercity Express Train on Twitter by using #trainbow which appears on the side of the train with the GWR Twitter handle @GWRHelp.
Chair of Reading Pride Bradley Cooper, said:
“Reading Pride, which takes place on Saturday 1 September, is pleased to be a part of the launch of GWR Pride train this year. It is great to see more companies getting involved with Pride and promoting equality and diversity not only within their own companies but to the wider communities across the region as well.”
Megan Chick from Pride Cymru, said:
“We couldn't be happier to be on board with this campaign. We're sure our supporters will love travelling to our big event in style!”
The GWR Pride train is one of 93 new Intercity Express Trains being introduced to the Great Western Railway network to replace existing older HST trains.
Notes to editors
Bristol Pride is due to take place on 14 July, Pride Cymru on 24, 25 and 26 August and Reading Pride on 1 September 2018.
The PinkNews Summer Reception is being held at the Neuadd, National Assembly for Wales, Cardiff, CF99 1NA. Speakers will include Carwyn Jones, the First Minister of Wales, Nick Ramsay, the Shadow Minister for Local Government and Public Services, and Manon Antoniazzi, the Chief Executive and Clerk of the National Assembly of Wales.
Great Western Railway (GWR) provides high speed, commuter, regional and branch line train services. We help over 100 million passengers reach their destinations every year - across South Wales, the West Country, the Cotswolds, and large parts of Southern England.
We’re currently seeing the biggest investment in the network since Brunel so we can offer more trains, more seats, and shorter, more frequent journeys and continue the network’s heritage of helping connect more businesses to new and prosperous markets. Through a series of initiatives we aim to be a good neighbour to the communities we serve and are committed to making a positive social impact in those regions. Learn how we're Building a Greater West at GWR.com. GWR is a FirstGroup company.