a) Information you give to us: You may give us information about you by filling in forms on our site or by corresponding with us by phone, email or otherwise. This includes information you provide when you register to use our site, buy train tickets, enter a competition, promotion or survey and when you report a problem with our site. The information you give us may include your name, address, landline or mobile telephone numbers, fax number, email address and company name, date of birth, photo card ID information, travel preference information, credit or debit card information, booking reference details, contact information relating to how you’d like to be contacted by us and/or selected third parties and departure point and destination details when buying tickets.
b) Information we collect about you. On each of your visits to our site we may automatically collect the following information:
(i) technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and version, operating system and platform;
(ii) information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, click and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number;
(iii) advertising information via pixels, or transparent GIF files. These GIF files are provided by our ad management partner, DoubleClick. These files allow DoubleClick to recognise a unique cookie on your web browser, which in turn, let us know which adverts to show you. The cookie was placed by us, or by another advertiser who works with DoubleClick. This information is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address.
c) Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide. We are also working closely with third parties, (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
a) DoubleClickID : This is an anonymous, unique identifier used to track how successful our advertising is. The cookie allows the devices IP address to be sent to a website, but it doesn’t store the IP address or any other personal data. This is a third party cookie.
b) WT_FPC : The purpose of this cookie is to identify the visitor and the session to allow us to track usage of our site so we can improve them. Data contained in the cookie includes a visitor ID which is anonymous, the time of start and end of the visit. This is a first party cookie.
c) SC_ANALYTICS_GLOBAL_COOKIE : This cookie is used to identify how visitors use our site. We use the information to compile reports and to help improve the site. The data is collected in an anonymous form.
a) Information you give to us. We will try to let you know at the time of collection how this information will be used. We will use this information to:
(i) Carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us including billing you and contacting you about your orders.
(ii) Respond to your inquiries or to process your requests in relation to your information.
(iii) Let you know about important changes or developments to the site or our services.
(iv) Provide and personalise our services generally.
(v) Administer records of our subscription services.
(vi) Carry out market research campaigns.
(vii) Provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about.
(viii) Provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you.
(ix) Contact you by post, telephone, fax, SMS or by email (where you have consented to us doing so) to let you know about other products and services that we offer and feel may be of interest, are offered by other companies within the FirstGroup plc group of companies or are offered jointly with or on behalf of other organisations. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data.
(x) Ensure that content from our site is presented in the most effective manner for you and for your computer, making the site easier for you to use and providing you with access to all parts of the site.
b) Information we collect about you. We will use this information to:
(i) Administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.
(ii) Improve our site to ensure that content is presented in the most effective manner for you and for your computer.
(iii) Allow you to participate in interactive features of our service, when you choose to do so.
(iv) Keep our site safe and secure.
(v) Measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.
(vi) Make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
c) Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).
a) Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
b) Analytics and search engine providers that assist us in the improvement and optimisation of our site.
c) Other rail industry bodies including the Office of Rail and Road, other Rail Operators, Network Rail, Transport Focus and LondonTravelWatch, in order to comply with our regulatory obligations and to help resolve complaints or other issues.
that we engage to perform functions on our behalf including fulfilling order deliveries, sending customer communications, analysing data, providing marketing assistance, processing payments and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.
a) In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
b) If GWR or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
c) If GWR enters into a joint venture with another business entity.
d) Where we operate a rail franchise we do so under arrangements with the Secretary of State for Transport and the franchise operations may pass to a successor operator. We may disclose your data to the relevant franchising authority or any successor operator and any successor operator may process your data in the same manner as we would be permitted.
e) We may allow carefully selected third parties, including other companies in our group, to contact you occasionally about products and services which may be of interest to you (where you have consented to us doing so). They may contact you by post, telephone or fax, as well as by email. If you change your mind about being contacted by these companies in the future, please let us or them know.
f) Where we retain third parties to carry out promotions and other activities for which you have registered or in which you have otherwise asked to participate.
g) If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation, or in order to enforce or apply our terms and conditions and other agreements or to protect the rights, property, or safety or GWR, our customers, our staff or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.